pastel

Founded in Istanbul in 1938, Pinkar has accumulated a wealth of experience over the years initially offering a wide range of products, from cologne to baby powder and hair dye to skin care products and shampoos. Our growth was built on taking deliberate and carefully considered steps which led us to move smoothly into the beauty and makeup sector with the introduction of our brand Pastel in the year 1988. Our consistent determination and hard work ensured our success and enabled us to remain ahead as a unique and leading brand at all times since our inception. . Pastel continues to grow by catering to the needs of beauty lovers around the world by adding innovations to its range of products that are aided by our vision to keep up with the rapidly changing fashion trends. Pinkar's ethos, helped by the Pastel brand to shine, is perfectly responsive to our customers' changing feelings, needs, and excitements over time.