byphasse

First and foremost, Byphasse is the story of Caroline and Didier. In 2000, these lovers of the Mediterranean set off on a great adventure to shake-up the beauty industry in their own small way by making personal care and hygiene products affordable to all. Such a challenge deserved a revolutionary solution: products that are big on size and small on price. Almost out of urgent need, the idea to re-write the rules of cosmetics blossomed from their personal story. Both coming from humble beginnings, their education was driven by the economy of good sense, along with the importance of respect and an open ear. Evenings spent debating ideas, running the numbers, and above all applying the keen awareness they honed from observing the world around them... And Byphasse was born! Their role within the company was defined organically. Then, thanks to a team of passionate individuals from different corners of the globe, the first two products were launched: the make-up remover cream and the Douceur lotion, which the sector received enthusiastically. The world had been waiting for Byphasse! Who doesn’t dream of a home wellness session? At an affordable price and big on quantity? Even better! Byphasse quickly became a discount market leader. It was built to last… Didier Petitot, CEO I was always drawn to the cosmetics industry. I quickly saw that demand for large format products at reasonable prices greatly outstripped supply. I wanted to change those old rules that said taking care of yourself had to be expensive. And then it's just a question of believing in your project and accepting the challenge! The conviction and confidence in our common project is what binds Caroline and I. It pushed me to want to give my all. Caroline Simoes, Chief Marketing Officer My inspiration comes from everything around me, my childhood, my family, my travels... It’s what has always awakened my creativity. It helps me express myself and maintain a spirit of innovation, curiosity, and awakened interest. There are also the day-to-day needs of my own family. The hardest times that press the big questions often bring about big change.