The 360 degree coupons took the world by storm, but they all had one bad feature in common - while they were soft on the inside, they were also rock hard on the outside (the exact place to put your baby!). That's where we come in... Meet the Edge Edge™ 360°, the easiest and first 360° cup with soft outer lips too! An easy intricate base is clashed with an ultra-soft 100% silicone edge. So how is that loafer hear you ask? Only the valves your little one's mouth opens and allows their drink to flow, so you can be sure that the only time your little one gets liquid from her cup is for them to drink! What's more, we also put hygiene at the top of our list when designing this cup. That's why RIM silicone has been made as one, one piece - it's easy to remove, clean and intentional, and doesn't give nasty germs and bacteria anywhere to hide!